In the competitive beauty industry, winning awards can significantly boost a brand’s credibility, visibility, and consumer trust. But how do you navigate the world of beauty awards? From identifying the right opportunities to leveraging your wins for maximum PR impact, here are some things to consider.
Identifying Relevant Beauty Awards
To make the most of beauty awards, it’s crucial to focus on those that resonate with your target audience and align with your brand values. You should consider industry specific awards (eg: aesthetic awards), media-hosted awards (eg: Glamour Power List), niche independent awards and retailer awards. PR agencies can help to create a bespoke awards strategy if this is important to getting your brand on the map.
Preparing Compelling Submissions
Crafting a winning award submission requires careful planning and execution. Here are some things to think about before you get going:
- Review entry criteria carefully: Ensure you address all requested information and meet the submission deadlines, or you’ll be wasting time and potentially money.
- Tell a compelling story: Craft a narrative that highlights your brand’s unique selling points and achievements.
- Provide supporting evidence: Incorporate data, testimonials, or social proof to back up your entry.
- Keep it concise: Present information clearly and concisely, using bullet points for easy digestion of data.
- Include high-quality visuals: Submit clear and creative images to bring your entry to life.
- Highlight innovation: Showcase how your brand or product stands out from the competition.
Leveraging Wins for PR Purposes
Winning a beauty award is just the beginning. To maximise the impact of your success, it should be incorporated into your brand story. You can announce your win through a press release or creative mailer, and share the news via social media campaigns. You may be able to highlight the win on websites or packaging, and inform your customer base via email marketing or in-store activations. An award win may also be a good opportunity to consider influencer collaborations to help share the news.
Maximise Long-term Impact
Remember that the value of an award extends beyond the initial win. If you are invested in winning an award and the hard work pays off, you can continuously leverage your success by incorporating the award into your ongoing marketing and PR efforts. You can also use the recognition to build relationships with key media contacts and influencers and apply any learnings from the impact of your award win to shape your awards strategy going forward.
By thoughtfully approaching beauty awards – from selection to submission to post-win promotion – you can significantly enhance your brand’s reputation and market position.
Work With Us
If you’re looking for a PR partner to help bring your brand stories and successes to life, we’d love to work with you.
Flipside PR’s traditional print & digital PR expertise are ever-evolving to suit the digital landscape, and we’d love to work with you to bring your brand stories to life, and work toward your next big brand success.
