Why PR Doesn’t Have a Specific ROI

by Flipside | Sep 26, 2024 | General, Influencer Relations, Print & Digital PR

Lynne Thomas Founder of  Flipside PR, delves into the reasons why public relations doesn’t have a specific ROI and why brands should think twice before expecting it to be free. In today’s digital age, businesses often expect every marketing initiative to be tied...

The Synergy of Print and Digital PR: A Modern Approach to Brand Visibility

by Flipside | Aug 24, 2024 | Featured Print and Digital, Print & Digital PR

Both digital and print platforms are highly important when it comes to raising brand awareness and impact. Despite today’s digital age increasingly shifting modes of communications into the online worlds of social media, print media, nevertheless, also maintains an...

The Unseen Cost of Cutting Marketing Budgets

by Flipside | Jun 22, 2024 | General

Flipside’s Managing Director Lynne Thomas on why companies should prioritise their marketing and PR budgets. In today’s competitive business landscape, companies often fall into the trap of short-sighted cost-cutting measures, particularly when it comes to slashing...

Flipside’s Guide to Building a Successful Social Media Account

by Flipside | Dec 15, 2023 | Featured Social Media, Social Media

Flipside PR explains the importance of social media as part of brand strategy and gives top tips on how to build a successful social media account. How to Achieve Successful Social Media Presence in 2024 Why is social media important for brands in 2024? Social media...